Overview

About the job

Job Description:Life at GrabAt Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles – the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.Get to know the TeamGrab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia. The team is responsible for growing users penetration and engagement efforts across all Grab services in Sulawesi, including Transport, GrabFood, GrabPay, GrabFinancial Group etc. If you share our vision of driving Southeast Asia forward, apply to join our team today.Get to know the RoleCoordinate and execute marketing campaigns that are aligned with company-wide objectives, as well as budget management and target tracking. You will be responsible for growing users penetration and engagement across all services grab (Transport, Express and Payment). You will work closely with various teams from Marketing, Business, Operations to help them grow their business with Grab. To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should have a clear understanding of end-to-end marketing strategies, and be able to break down complex issues into executable strategies and detailed tactics. The ideal candidate should also possess the ability to adapt quickly in an ever-changing landscape and be ready to move with the needs of the business.The Day-to-Day Activities:

  • Work closely with key stakeholders and support functions (internal and external) to campaign and initiatives that will enhance and demonstrate Grab’s role as a thought leader and force for good.
  • Identify opportunities, design and implement the end-to-end execution of campaigns, targeting merchants, to grow the business.
  • Deliver high-quality work across creative, PR & media that aim to address the above, including content or collaterals that could support the building of trust with our customers and/or lasting relationships with external stakeholders.
  • Manage reporting and analysis across marketing campaigns and initiatives, using data to drive better campaigns through a test and learn approach.
  • Work seamlessly with other marketing, business and operations teams; Lead and execute customers communications excellently.
  • Other tasks to be assigned by the Marketing Manager.

The Must-Haves:

  • Familiar with the entire marketing mix – you have good knowledge of the Manado market market and media landscape; how and when to leverage different marketing channels from above-the-line and below-the-line communications for B2B marketing and B2C marketing
  • Results-oriented and data-driven: Able to make data-informed decisions for a marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution.
  • Resourceful and creative: Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.
  • Excellent command of the English language; a precise writer.
  • Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
  • Years of experience: 2 – 3 years

Our CommitmentWe recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.