Overview

Life at  Grab:

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles – the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the team
The Performance Marketing team is a young/established/longstanding team responsible for integrated media duties for the whole of Grab’s business verticals. We make an impact by supporting the brand’s effort to make Grab as the brand of first choice for travel, deliveries & financial needs. Our team is made up of a diverse set of members who come with a strong background in delivering performance & a willingness to learn and contribute in a bigger way to the success of Grab.

If you are looking for a thriving career in Digital and are willing to break boundaries, then you should join our team!

Get to know the role

Grab’s Performance Marketing Team is a team of digital experts and marketers who are passionate about their work. This team leads both traditional and strategic dynamic device buying channels to grow our market penetration and re-engage with existing users, leveraging on internal user operation levers and internal traffic management products to improve user acquisition efficiency as well as deep diving into the full converting funnels to uplift channel efficiency during each iteration cycle.

Reporting to the Integrated Marketing Country Leader , your key responsibilities include but not limited to
The Day-to-Day Activities

Channel operation optimization and automation

  • Manage paid channels to support platform MAU and user growth for all Grab verticals. Lead channel integration and innovation with Product/ Tech/ Analytics on audience targeting, landing page, ad content and feeds to improve channel efficiency via structured roadmap planning of iteration upgrade.

Go to market strategy & rules implementation

  • Analyze channel performance via different measurement systems to set internal channel operation strategy and rules to fine-tune audience targeting of different channel types as well as to further develop engaging ad content to landing page rules and optimization roadmaps alongside the vertical marketing teams.

A/B testing mindset and data-driven

  • Improve channel performance via heavy A/B testing on all key levers to keep improving channel CTR and Conversions. Work cross-functionally with Analytics /Marketing/Strategy team to uplift channel performance via incremental analysis.

Cross function collaboration

  • Close collaboration with user growth/branding/commercial/campaign / and other biz units to leverage each other’s strength for integrated marketing uplift for the whole platform.

Paid Media Key Tasks & Responsibilities 

  • Strategize BAU media investment guidelines across media channels and digital touchpoints (on and offsite) against master performance KPIs benchmarks.
  • Continuously improve and optimize BAU media investment efficiencies across media channels and digital touchpoints (on and offsite) against master performance KPIs benchmarks
  • Lead and develop media investment guidelines for country marketing campaigns and Regional marketing campaigns.
  • Track and monitor performance, and provide timely optimization recommendations for Country and Regional marketing campaigns working closely with our media agency.
  • Deliver post-campaign analysis and assessment across the marketing campaign’s with key learning points for improvements
  • Create internal materials that will build knowledge and capabilities across the region, as well as to inspire and empower local ownership and to apply with excellence
  • Together with country & regional  Insights & Analytics, build processes that will drive more efficient ways of working, reporting, and management of media investments via internal Dashboards.

The Must-Haves

  • Min. Bachelor’s Degree from a reputable University
  • Deep insights on channel matrix and buying model. Able to build channel operation methodologies out of rich practices to locate key levers for efficiency uplift, and customize channel strategy and operation plan at different business stages.
  • Able to connect channel operational knowledge, such as bid strategy/optimization goal, with internal audience segmentation and landing page strategy to maximize channel performance while deep mining the relationship of audience and assortment
  • Hands-on experience on Facebook Business Manager, Google Ads manager, Appsflyer, Programmatic DSPs managing advanced campaign mix preferred
  • Highly self-motivated, proactive, can-do attitude. Strong analytical and problem-solving skills.
  • Ability to effectively communicate with cross-functional teams.
  • Ability to work under pressure in a fast-paced, rapidly changing environment
  • Fluency in English is preferred

We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.

About Grab

Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.

Join us today to drive Southeast Asia forward, together.