Lowongan Kerja Digital Marketing Campaign Lead (Jakarta)

Overview

About the job

Location: Jakarta, Indonesia / Remote

Function: Digital Marketing

Role: Associate or Senior Associate

We are currently seeking a Digital Marketing associate to join our entrepreneurial environment, and help the firm to accelerate its group-wide outcomes primarily in the spaces of social media, email marketing, marketing automation and search performance.

It is an exciting time to join the Digital Marketing team. We are proceeding along a strong growth and innovation path, which is continuing to develop our integrated marketing and automation technologies, enhance our understanding of our actions and performance decisions through data and analytics, and leverage this information to develop more effective multi-channel campaigns. If you meet the minimum qualifications and have a genuine interest in us and in this position, we’d very much like to hear from you.

If you have the relevant experience, are motivated to join a fast-growing and dynamic team, love what we are doing, and are ready to bring your best each day, please send a CV and cover letter to hr@asiabriefing.com – and we look forward to speaking with you!

Job Description

Digital Focus Areas

• Email & Automation – Working together with campaign leads from across the group, setup and implement high performing EDM campaigns for company-wide group and local marketing initiatives; Develop and manage effective campaign automations across channel (web, EDM, social, forms, surveys) via our CRM & automation software. Actively develop and share continuous practice improvements, shared knowledge and Edm outcomes;
• Webinars – Provide backend setup & support for weekly webinars across the organization, and lead the development of firm practices for improving webinar formats, impressions, engagement and conversion;
• Video and Podcasts – Provide backend setup & support for weekly cross organizational video recording, editing coordination and social posting; Develop firm practices for improving video formats, channel performance, impressions, engagement and conversion;
• Data Enhancement and Segments – Expertly leverage and help improve our data, to increase EDM effectiveness performance, grow audiences via mining, and through campaigns increase our effective targeting of interest groups.
• Audience Growth and Interests – Contribute to continuous audience growth and improvements in engagement through digital activities, by working with CRM, marketing teams, and social media teams.

Supporting Areas

• Web development – Support web development by creating, editing, and optimizing web pages as a part of minor maintenance or major website projects;
• SEO – Support with SEO-based recommendations to web development and marketing teams concerning campaign and other website pages;
• Social – Act as a part of our social media team to help manage and support select social media networks and activity;
• Multimedia editing – Help to create, edit, support and promote multimedia content, in partnership with group and regional marketing teams;
• Provide digital support for special projects, partnerships, and initiatives

Performance Practices

• Learn and gain expertise in our business, our services, and audiences’ / clients’ interests and rivers.
• Maintain monthly competitive scans, be vigilantly aware of market trends and technology and actively share this with the rest of the marketing and wider organization.
• Create regular reports which cover digital marketing metrics and outcomes, which observe digital marketing and general marketing best practices and measurements;
• Provide training about digital practices to business stakeholders and marketers, acting as a thought leader within the team, and assisting in championing the firm’s digital strategy;

Qualifications and Skills

• 2+ years’ (Associate level) or 4+ years (Senior) experience within a relevant digital marketing role;
• A Bachelor’s degree in marketing, computer science, or another relevant field
• Must have’s:
• Good understanding of CRM database segment targeting and queries (eg: D365, SF);
• Expert with planning and operating sophisticated campaigns using marketing automation platforms, like ClickDimensions, Act-on, Hubspot;
• Experience with planning and running successful email marketing campaigns, with the capability to design and troubleshoot tactics and templates to ensure top performance;

• Advantages:
• English writing skills, in AP, Promotional and Social styles;
• Familiarity with CMS (eg: WordPress);
• Google Analytics and On-page and off-page SEO (Google, Bing);
• Working knowledge of HTML and CSS, JavaScript is a plus.
• An understanding of Asian business environment, and an real interest in foreign investment in Asia, and international business;
• Native English Speaker preferred;

DSA is committed to creating a diverse work environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. DSA is proud to be an equal opportunity employer.

If you are interested in this position, please send your CV and cover letter (please indicate office preference and dates of availability) to hr@asiabriefing.com.